Privacy Policy

 

  1. Who We Are

Wildberry & Bee is the data controller responsible for your personal data. If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:

  • Business Name: Wildberry & Bee
  • Email: wildberryandbee@gmail.com

If we appoint a Data Protection Officer (DPO), we will update this policy with their contact details.

  1. What Data We Collect

We may collect the following types of personal data:

  • Contact Information: Name, email address, phone number, billing and shipping address.
  • Account Information: Username and password if you create an account with us.
  • Payment Details: Payment method details (processed securely by our payment processors, e.g., PayPal or Stripe).
  • Transaction Data: Details of purchases and order history.
  • Technical Data: IP address, browser type, time zone settings, and device details (via cookies and similar technologies).
  • Marketing Preferences: Your preferences for receiving marketing communications.
  1. How We Use Your Data

We process your data for the following purposes:

  • To process and deliver your orders, including payment, shipping, and customer service.
  • To manage your account and provide a personalized shopping experience.
  • To send you transactional emails about your orders.
  • To send you marketing communications (only with your explicit consent).
  • To analyze website traffic and improve our website performance.
  • To comply with legal obligations, such as record-keeping for tax purposes.
  1. Legal Basis for Processing

We process your data based on the following legal grounds:

  • Performance of a Contract: To fulfill your orders and provide services.
  • Consent: For sending marketing emails and other promotional materials.
  • Legal Obligation: To comply with tax, fraud prevention, and other legal requirements.
  • Legitimate Interests: For improving our services, website functionality, and fraud detection.
  1. Who We Share Your Data With

We may share your personal data with the following parties:

  • Delivery Providers: To fulfill your orders (e.g., Royal Mail, DHL).
  • Payment Processors: For secure payment transactions (e.g., PayPal, Stripe).
  • IT Service Providers: To host and manage our website.
  • Analytics Providers: For website usage analysis (e.g., Google Analytics).
  • Legal Authorities: If required by law or to prevent fraud or criminal activity.

We do not sell your personal data to third parties.

  1. Data Transfers Outside the UK or EEA

If we transfer your data outside the UK or EEA (e.g., to a service provider in the USA), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or other lawful mechanisms.

  1. How Long We Keep Your Data

We retain your data only for as long as necessary to fulfill the purposes outlined in this policy, including:

  • Order and transaction data: Retained for up to 7 years for tax and legal purposes.
  • Marketing data: Retained until you opt out or withdraw consent.
  • Account data: Retained until you request account deletion.
  1. Your Rights

Under UK GDPR, you have the following rights:

  • Access: Request a copy of the personal data we hold about you.
  • Rectification: Request corrections to your data if it is inaccurate or incomplete.
  • Erasure: Request deletion of your personal data (“right to be forgotten”).
  • Restriction: Request limited processing of your data.
  • Portability: Request transfer of your data to you or another controller.
  • Objection: Object to processing based on legitimate interests or for marketing purposes.
  • Withdraw Consent: Withdraw your consent for marketing at any time.
  1. Cookies

We use cookies and similar technologies to enhance your experience and analyze website traffic. These may include:

  • Essential Cookies: Required for website functionality.
  • Analytics Cookies: Help us understand website usage.
  • Marketing Cookies: Used for personalized advertising (only with your consent).

You can manage your cookie preferences via our cookie banner or your browser settings.

  1. Automated Decision-Making

We do not use automated decision-making processes that significantly affect you.

  1. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website, and we will notify you of significant changes.

  1. Contact Us

For questions, concerns, or requests regarding this Privacy Policy, please contact us:

  • Email: wildberryandbee@gmail.com

Thank you for trusting Wildberry & Bee with your personal data. We are committed to protecting your privacy and ensuring transparency in how we handle your information.

 

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